Chandigarh witnessed an evening of elegance and empowerment as Tanishq, Sector 17, hosted its first-ever beauty pageant on 28th February — a dazzling celebration of confidence, individuality and timeless grace. In a first-of-its-kind initiative by the iconic jewellery brand, 16 women customers took center stage, proving that beauty transcends age, background and convention.
The participants, ranging from just 14 years to an inspiring 65 years, brought with them stories, strength and sparkle. The event unfolded in two engaging rounds. The first was a vibrant ramp walk and introduction round, where each participant walked the stage adorned in exquisite Tanishq jewellery, radiating poise and personality. The second and final round was an interactive question-and-answer session, allowing contestants to express their thoughts, values and aspirations — a true test of confidence and clarity.
The evening was graced by a distinguished panel of judges:
Jas K Shan – Internationally acclaimed Wellness Coach, TEDx speaker, Bollywood choreographer and Director of Dance Dacha, known for blending movement, corporate excellence and spiritual wellness.
Tanvi Rawal – Creative Director & Stylist who has shaped branding and marketing strategies for leading jewellery houses including Zoya, Khurana Jewellers, Omara, Talwar Sons and JJ Jewellers.
Prerna AmarSons – Co-Director at Exclusives by AmarSons and Labels by AmarSons, millennial mom, spiritual advocate and champion of vegetarian living.
After much deliberation, the winners were announced amid applause and celebration:
- Ms Sparkle – Amarpreet Kaur
- Ms Sparkle 1st Runner Up – Ritika
- Second Runner Up – Manpreet Kaur
- Best Hair & Makeup – Shweta Swapnil
- Most Beautiful Smile – Jyoti Rana
- Best Dress – Amarpreet Kaur and Mehak Chopra
- Most Graceful Walk – Rajni
Adding to the celebratory spirit, gift vouchers for the winners were presented by IRTH, the Tata brand of premium purses and bags for women. In a generous gesture, every participant and audience member also received a complimentary gift from IRTH, which recently opened its new store in Sector 17, Chandigarh — marking its warm welcome into the city’s retail landscape.
The event was the brainchild of Franchisee Nidhi Kapoor, who envisions this pageant becoming an annual signature celebration during Tanishq’s much-awaited Festival of Diamonds. Her plan is to scale it bigger and better each year, turning it into a landmark occasion that Chandigarh residents eagerly anticipate — a celebration not just of beauty, but of confidence, community and contemporary womanhood.
Every participant shone brightly in Tanishq’s exquisite collections, redefining glamour with authenticity and grace. The store team’s meticulous planning and seamless execution ensured the evening flowed flawlessly, creating an atmosphere that was both luxurious and warmly inclusive.
With its successful debut, this beauty pageant has set the stage for what promises to become one of Chandigarh’s most exciting annual lifestyle events. If the sparkle of this first edition is anything to go by, the city can certainly look forward to many more glittering evenings ahead.
